Tuesday, 24 May 2011
20 RULES FOR BETTER WEB SITE DESIGN FOR BUSINESS
1. Make Sure the Visual Elements Reinforce Your Company or Brand Identity
The essence of your company can most likely be summarized using words; but your identity is also accompanied by many intangible qualities. Brands are as much about attitudes, feelings, and emotions as they are about factual information. The overall look of your Web site must support these defining factors. Is your brand identity best served by hard edges or softer, rounded shapes? Do primary colors capture the company philosophy or would earth tones be a better match? Experiment and find the right fit before settling on a design scheme.
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